What Marketing Does Your Salon Have Planned This Mothers Day?

Mother's Day is just around the corner, and it's the perfect opportunity to offer a special treatment in your salon to bring in new customers and treat existing clients. One treatment that you may want to consider is an Olaplex service. Olaplex has become a popular choice in the hair care industry, and it's easy to see why. Designed to strengthen and repair hair, Olaplex has become a popular choice among all ages ranges and hair types as  luxury treatment to improve hair health and appearance.

What is Olaplex?

Olaplex is a hair care brand that has been around since 2014. It was created by a team of scientists who wanted to create a product that could repair and strengthen hair from the inside out. Olaplex is a three-step system that works to repair damaged hair by restoring the bonds that are broken during chemical processes, such as colouring or perming.  Since launching, Olaplex has continued to add treatments to their range, with 11 amazing products and new launches planned for the future.  Their latest launch, the Olaplex 4D dry shampoo provides light-as-air dry cleansing technology for scalp and hair, to give that “just washed” feel between washes. This healthy scalp dry shampoo is clinically proven to not clog pores or leave a white residue. 

Why Offer Olaplex Treatments?

Offering Olaplex treatments in your salon can be beneficial in many ways. First, it's a great way to attract new clients who are looking for a solution to their hair care needs. Olaplex is a popular treatment, and many people are willing to pay for it. Second, offering Olaplex treatments can help you build a loyal client base. When clients see the results of the treatment, they are more likely to come back to your salon for future treatments. Finally, offering Olaplex treatments can help you increase your revenue. You can charge a premium for the treatment, and it's a great way to upsell other services in your salon.

How to Offer Olaplex Treatments in Your Salon

If you're interested in offering Olaplex treatments in your salon then your first step will be to purchase your products.  You can do this directly from SimplyHair here with a trade account, and if you dont yet have a trade account you can sign up quickly and easily here. 

The products you purchase will vary depending on the treatment you wish to offer, however if you are just looking to get started with Olaplex, their Salon Intro Kit is a great way to introduce the product into your salon.

The Ultimate Mothers Day Treatment

Offering Olaplex treatments on Mother's Day can be a great way to attract new clients and show appreciation to your existing clients. 

Here is a step by step treatment to offer your clients this Mothers Day:

1. Apply Olaplex 0 to dry hair and leave for 10 minutes
2. Apply Olaplex 3 to hair and leave for another 10 minutes
3. Rinse, wash with shampoo and conditioner
4. Apply Olaplex 8 leave for 10 minutes and rinse

For this treatment we are going to be working with 5 Olaplex products, so you will need Olaplex No0, Olaplex No3, Olaplex No4, Olaplex No5 and Olaplex No8.

All of these items can also be purchased here at a special reduced bundle price, just for Mothers day.

Step 1: To dry hair, section the hair into small manageable pieces, and apply Olaplex No0 all over.  You want to ensure that you have full saturated every strand with product, therefore use a brush to pull the product through the hair for full coverage.

Step 2: Leave the treatment on for 10 minutes to do its magic.

Step 3: Without rinsing No0, apply No3 all over the hair, and leave for another 10 minutes.

Step 4: Rinse the hair, and then wash with No4 and condition with No5.

Step 5: Towel dry the hair to remove excess water.

Step 6: Apply No8 all over the hair before blow drying and styling.

Running a Mothers Day Offer

There are so many reasons to run offers such as mothers day treatment:

Attract new clients - Mother's Day is a popular holiday, and many people are looking for special ways to celebrate their mums. By offering a special Olaplex treatment, you can attract new clients who are looking for a unique and thoughtful gift for their mums.

Show appreciation to existing clients - Offering a special treatment on Mother's Day is a great way to show your existing clients that you appreciate their business. You can offer a discount on the Olaplex treatment or include it in a package with other services.

Increase revenue - Offering Olaplex treatments on Mother's Day can help you increase your revenue. You can charge a premium for the treatment, and it's a great way to upsell other services in your salon.

Build a loyal client base - When clients see the results of the Olaplex treatment, they are more likely to come back to your salon for future treatments. This can help you build a loyal client base that will continue to support your business.

If you are looking to add this service for your Mothers day marketing, purchase all items needed for our treatment guide at a reduced bundle price here.